ATSS Electronic Security System – Understanding electronic security system business customer path.
Electronic Security System Business – Overview
Electronic Security Industry Distribution Business in the Hands of OEM, National Distribution, Regional Distribution & System Integration Companies.
Manufacturer-National Distributor
National Distributor Importing Familiar Brand Selling In the Same Brand Name, OEM Manufacturers who resell another company’s product under their own name and branding.
Current Scenario to Promoting the OEM Brand Name is Difficult in Electronic Security Industry – Bench Mark Players reduced their overall margin to vanish the National & Regional Wise OEMs.
Bench Mark Brands With Proper After-Sales Support Company Will Survive in the Indian Market.
OEM & National Distribution Company Introduce new technology products at a higher price than they reduce the price every month to liquidate the container stock before new technology products come to the market. Those who are not having the capability of selling the stock within 3 months of shipment want to sell the product at less than the landing cost.
Slow and steady wins the race but Electronic Security Distribution Company has the capability to liquidate the material Fast only survives.
Regional Distributor
Regional Distribution Companies are Not in a position to survive due to squeezed margin of 8% from OEM and national distribution companies.
Due to Price Reduction Every Month from the National Distributor, OEM Regional Distributor wants to sell the old stock at below landing cost at a loss.
Two Types of Loss to Regional Distributor from the Margin. Due to Every Month Price Reduction from the National Distributor and Bad Debts By the Way of Providing credit to B2B Partners.
To Distribute the Product
Overhead Expense [Marketing, Sales, Support, Accounts, Admin-Team] – 4% | Bank OD – 1% | Technology Loss – 2% | B2B Bad Debts – 1% | Profit – Big??????
System Integrator
A systems integrator is a person or company that specializes in bringing together component subsystems into a whole and ensuring that those subsystems function together, a practice known as system integration.
Based on Customer Requirement Suggesting the recommendable products. But Nowadays Customer Focus only on Cheaper Costs they are not thinking, in the long run, after-sales service support. At a lesser Cost, how does a system integrator company survive? After One Year they close the company how do customers get support for product purchases, there is any service center for product purchases answer no.
Due to the customer’s decision on the cost aspect system integrator is not in a position to survive and close the business. Customer Invested Money on Security System No use.
Nowadays System Integrator is also not happy due to reduced margin, it’s only sufficient to manage the overheads and owner salary no business profit.
Small Business Owners now working as self-employed, who earn only his salary?
Advice For Customer
If you are purchasing Electronic Security Systems You are purely dependent on the System Integrator or Dealer from Whom You Purchase. Electronic Security System Brands not providing direct service support to the customer as other electronic product companies do.
Finalization with Less Price System Integrator, Surely you will not get quality products and services.
If you decide on the correct security system integrator for your Electronic Security Systems products and installation you get onsite support and service for up to 5 years through AMC or On Call Service Basis. If you decide on the wrong company Your Invested Amount for Electronic Security System installation is zero cost.
If you call some other company they will not serve you.
Why other Electronic Security System installers will not serve you for your installed products. Most of the cases after attending to the complaints customer is not ready to pay the agreed amount while you are making calls for service other than your installer they simply tell you they will not support you.
R.Nandakumar – ATSS Electronic Security System